Since 1998, 13th November has been recognised around the globe as World Kindness Day – a dedicated day to celebrating generous acts, spreading positivity and promoting the importance of being kind.

This year, it feels more important than ever to celebrate World Kindness Day. As we’ve adapted to lockdowns and a ‘new normal’, it’s been the little acts of kindness that have kept us all going. These might be the gifts sent from afar, the thoughtful phone calls and catch ups over Zoom or the extra support given to those who need it most.

To spread some positivity, we’ve asked a few colleagues and influencer friends to tell us their own stories of kindness. We hope they bring you just as much happiness as they have brought us!

Plus, discover five simple ways to spread kindness and enter our World Kindness Day competition to win a handbag from our latest collection for yourself and one for someone you want to thank for being thoughtful.



Anna Cascarina, Fashion Blogger and Instagrammer

This World Kindness Day, Anna wants to recognise the people who have shown her kindness this year. To say thank you, she’s sending them little notes to explain just how much it has meant to her.

Jess Elle King, Fashion Blogger and Instagrammer  

Jess is hoping to spread some extra kindness with others and has written a list of ways she can. The list includes donating to a food bank and buying Christmas gifts from small businesses that have struggled this year.

Sam, Radley London Braintree Outlet

“It’s fair to say that I’m pretty proud of her!”

Allison, Radley London Springfield Outlet

Kimberley, Radley London Cheshire Oaks Outlet

“The aim was to help anybody who was struggling during lockdown.”


We’ve been inspired by our friends and colleagues to spread some extra kindness ourselves. Here’s how we’re doing it:


In honour of World Kindness Day, we wanted to give you the chance to shine a light on someone who has shown you kindness. Enter our prize draw competition, tell us who you are nominating and you could win two handbags of your choice from our most recent collection – one for you and one for them!

Entries close at 23:59 on 20th November 2020. The winner will be chosen at random. Good luck!