Craft & Design
Grow Your Own Joy. Discover our spring campaign
17 May 2022
This spring we’re encouraging you to Grow Your Own Joy. Grab hold of those moments that add a spark to your everyday. From taking the scenic route to work, to dancing while doing the dishes.
As the days get longer, we’re looking ahead with optimism. If the past couple of years have taught us anything, it’s to be mindful of the little things. Those can’t-help-but-smile moments. This is your reminder to pause and enjoy them.
We’ll be sharing our moments of joy throughout spring and encouraging you to join in. Starting with some of our newest styles that could definitely be described as a hit of happiness. And there’s so much more to come.
Our new Joy Collection is designed to make you smile. You could say it all started when our London Design Studio created the Joy Street tote and accessories. Complete with all of our favourite things (we know you love them too), like hand-crafted whipstitch detailing and layered appliqué badges.
As champions of finding joy through fashion, expect colour, character and creativity in every style.
See what we mean about character? Not to mention texture and trends straight from the catwalk. Both Cording Street and Mill Bay feature take-me-out-for-a-cocktail snake print. Tapping into the retro trend that will be huge for 2022.
Our brand-new heirloom print is showcased on Apsley Road. Created in-house by our talented Design Team, they were inspired by our Scottie mascot who has been bringing joy to the brand since we started in 1998. They also noted that the monogram trend is a key one for this season and beyond, so creating a bespoke version was a must.
“We knew we wanted to have our Scottie mascot as the focus so we went through hundreds of combinations, moving him around every way, to get it perfect.” - Alice, Designer
Channel your inner creative, it’s time to design your own bag. Our Radley by Design collection allows you to mix and match bags that simply click together with statement D-ring hardware. The new hybrid world calls for hybrid style after all.
We love this small snake-print shoulder bag attached to the medium cross body. You could also supersize your new favourite accessory by adding the large tote. Lucy, our Designer Manager, tried to count the number of different combinations you could create with the range – but she wouldn’t let us quote her on it (Hint: It was a lot).
We’re not saying Peregrine Road is so gorgeous you’ll have to jump on furniture in excitement, but it’s the effect our classics have. Our bucket bag shape in smooth leather makes you walk taller.
One of the most joyful things about spring is reconnecting with nature. Exploring new areas as the days get longer and warmer (although we’re still wearing all the layers in London). We’ve got plenty of new season footwear to get you there in comfort and style. Whether you’re hitting city streets in our canvas low-top trainers, or rambling along a country lane in the Alba wellies.
Excited for the season ahead? Us too. And we’ve got many more out-of-this-world designs to come. Go behind the scenes and discover the inspiration for the collection in a discussion with our London Design Studio. We’ll also be bringing you moments of joy to get involved in throughout spring. Make sure to follow us on Instagram and Facebook.