Bag me a home
Radley X Dogs Trust Christmas ’19 Campaign
‘Tis the season for giving – and for getting made up and having a good time.
That’s why, to celebrate the launch of our new Radley X Dogs Trust collection, we treated eight of the charity’s latest rescue dogs to a confidence makeover and photoshoot.
Showered with cuddles, toys and the finest London grooming, the deserving pups were invited to model our Christmas charity collection, a story of sleek, style-led designs perfect for dog walks or city strolls.
The Radley X Dogs Trust photoshoot was proposed to encourage the dogs’ personalities to shine and, as well as sparking a transformation in their confidence, the experience saw each pup find their forever home.
Bags of tricks
“We’re delighted to play a part in helping these dogs lead happier and healthier lives.” – Jackie Hay, Radley’s Head of Product.
To date, we’ve raised over £100,000 for the charity and our latest collection – comprising limited-edition backpacks, bum-bags, cross body bags ans smaller accessories – has been thoughtfully designed for dog lovers, with 10% of each style going to Dogs Trust.
“The money raised in partnership with Radley helps us be there for dogs in our care whilst they wait for that perfect person to give them a loving new home.” – Nick Daniel, Marketing Director at Dogs Trust.
Meet the stars of the campaign
Give back as you gift
A dog is for life, not just for Christmas – and we’re proud to hero some of the incredible canines Dog Trust support.
The limited-edition Radley X Dogs Trust collection is available to buy in-store and online from 3rd December.