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The history of the Picture Bag.

The History of the Picture Bag...

Way back when, on a plane, somewhere between Thailand and Calcutta, Lowell, the Radley founder, and Ann, our longest serving designer, were brainstorming ideas for the 2002 Spring Summer Collection.

Flicking through magazines for inspiration they stopped on a picture of a line of British beach huts. Struck by the simplistic beauty and summer infused colours, a light bulb moment occurred!

As soon as the plane touched down they rushed straight to the factory to bring the image to life on what was to become the first Picture Bag.

Since then we have looked at everyday beauty to inspire us, each of our Picture Bags tells a little story beautifully.

The history of the Picture Bag.

Did you know...

- The first ever picture bag was released in 2002.

- Every bag goes through 30 different craft processes from pattern cutting to hand painting.

- It would take one person two days to create one of our seasonal Picture Bags.

- The Picture Bag is always our fastest selling item. Last season it flew off our virtual shelves in 48 hours.

- There is a Picture Bag released every season, twice a year, although sometimes we like to surprise you, like last year’s great British Summer bag.